About Schnitz
Welcome to the official Schnitz blog!
Schnitz is a quick-serve restaurant (concept) based in New York City dedicated to serving your favorite comfort food: Schnitzel! For those who didn't get the memo, schnitzel is thin, breaded and lightly fried pieces chicken, pork or veal.
We're three young restaurateurs: Yoni, Donna and Allon. For years, we’ve aspired to own a restaurant so we decided to team up and make it happen. Just one problem… we’ve never done this before! Our experience is admittedly limited but that’s where YOU come into play.
We want to crowdsource the developement of a restaurant in New York. We aim to build a community around Schnitz with two main goals:
1. Give the world a first-hand account of the process behind opening and operating a restaurant in New York.
2. Create a forum for people to contribute ideas and give feedback.
For those of you who have always wanted to open a restaurant or for others who are just damn curious, we’ll be blogging about every aspect of this process. Choosing a logo, finding a location, coordinating suppliers, selecting the menu, determining the décor, checking out the competition… you’ll be a part of it all.
We’ll be posting photos, videos, sketches and notes all along the way. The comments section will always be open so tell us what you think. We want to engage with you and encourage discussion about every aspect of this restaurant. Help us create a product that everyone loves!
All three of us will be contributing to the blog and you’ll soon discover our tastes and preferences. We may not always agree but we’re counting on you to help us decide. So join us on this restaurant roller coaster and find out how it started... and how it ends.
